User-Centered Design
a framework of process in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process
Donald A. Norman
"User-centered design means working with your users all throughout the project."
Steve Jobs
"You've got to start with the customer experience and work backwards to the technology..."
Edward Tufte
"Good design is a lot like clear thinking made visual.”